Communications and Community Engagement

Somerville is a city that upholds progressive principles for both employees and residents. The City of Somerville embraces and encourages an innovative, empowering, and collaborative workplace culture in a fast-paced, challenging environment. The City also offers a generous benefits package that embodies a strong work-life balance. Not only is Somerville a “Model City,” as termed by The Boston Globe, but it is also a model employer.

Statement of Duties

The City of Somerville seeks a Social Media Manager / Community Engagement Specialist. Working within the Communications and Community Engagement (CCE) Department and reporting to the Director of CCE, the Social Media Manager / Community Engagement Specialist’s core responsibilities are to coordinate the ResiStat program’s neighborhood meetings and leadership development efforts, manage the City’s main social media feeds, oversee social media use by all other City departments, support the community engagement and outreach efforts of all departments, and support CCE’s continual integration of new and useful communication and engagement technologies and best practices. In addition, as needed, the CES supports the full range of communications and community outreach efforts of the CCE Department needed to serve the community including but not limited to emergency communications, public event coordination, PR, constituent correspondence, print, and digital content and material creation, etc. Employee is required to perform all similar or related duties.


Essential Functions

  • ResiStat Program Coordination
  • Organize all aspects of, prepare presentations, and host regularly occurring ResiStat neighborhood meetings for the City’s seven wards, as well as occasional additional community meetings for other needs.
  • Facilitate meetings for 25-100+ residents, present information, answer questions, and coordinate participation from other key city staff and officials including the Mayor, the Aldermen, city staff, and residents.
  • Maintain the program as a multi-faceted resource to residents to connect with City officials and staff and acquire information about City programs, initiatives, news, data, challenges, and opportunities to engage in City discussions, planning, and decision-making.
  • Maintain program’s web presence.
  • Coordinate leadership development opportunities as funding allows and encourage resident engagement via a range of efforts and outreach.
  • Social Media Management
  • Monitor, manage, and moderate the City’s main social media feeds; respond to constituent comments with accurate information researched as needed; create and post shareable materials and images.
  • Oversee social media use by all other City departments: train new staff, maintain protocols and access, provide oversight monitoring, and apprise staff of changing trends and best practices.
  • Strategize and execute digital outreach and gather, analyze, and report on data on results/reach.
  • Manage and carryout intensive social media support during emergencies including snow emergencies.
  • Stay abreast of changing technologies and best practices, propose the integration of new social media and digital engagement tools as appropriate, and learn and share new tools with departmental and citywide staff as relevant.
  • Community Engagement
  • Through outreach via social media and other various methods and innovative programs, work to maintain an ongoing dialogue between the community and City staff as well as the Mayor and Mayor’s Office.
  • Produce and promote the City e-newsletter.
  • Gather input, feedback, concerns and requests from the community and community stakeholders to share with appropriate staff and the Mayor’s Office, to aid in developing and adapting City services to meet the needs of the community.
  • Maintain thorough and detailed familiarity with citywide FAQs and provide residents answers to a broad range of City-related questions via a variety of means: in person, online responses, written responses, etc.
  • Respond to constituent correspondence to Mayor’s Office to maintain responsive two-way communication.
  • Support community engagement efforts of departments citywide as needed as a team member on a range of initiatives and through social media/new media/communications support.
  • Communications duties for community
  • Prepare oral and written communications for the community including emergency and community CTY alerts, website content, fliers, press releases, brochures, newsletter, emails, graphics, and potentially radio and City Cable TV content.
  • As needed help develop and lead comprehensive communications plans for specific programs/initiatives/community information.
  • Find innovative communications solutions whether high- or low-tech to make sure information on City services, programs and news reaches all segments of the Somerville community.
  • Event coordination:
  • Assist or lead the coordination of occasional informational, community and cultural events including seasonal/holiday events, ceremonies, celebrations, or info sessions.
  • General communications support:
  • In addition to the core tasks above, the Community Engagement Specialist supports the full range of communications and community outreach efforts of the CCE Department needed to serve the community including but not limited to emergency communications, public event coordination, PR, constituent correspondence, print and digital content and material creation.


Recommended Minimum Qualifications                                        

Education and Experience: Bachelor’s Degree and three (3) years experience; or any equivalent combination of education, training and experience which provides the required knowledge, skills and abilities to perform the essential functions of the job.


Knowledge, Abilities and Skill

Knowledge:  Excellent knowledge of grammar and usage. Good knowledge of and strong interest in local government. Strong understanding of and talent for community-oriented social media and new media. Facility with outreach and engagement strategies. Thorough understanding of the components of quality constituent service and community relations.


Ability: Ability to meet and serve the public effectively and appropriately; ability to handle problems and emergencies effectively; ability to flex to take on unexpected tasks as they arise; ability to communicate clearly, both orally and in writing; ability to maintain confidential information; ability to maintain, manage, and organize records; ability to maintain professional collaboration with City employees, City officials and members of the general public; ability to juggle multiple assignments and to meet deadlines; ability to inspire interest and engagement via compelling communication and effective outreach; comfortable  recording mass notification messages.


Skill: Excellent organizational skills; superior social media skills, web content development skills, and interpersonal skills; effective meeting facilitation skills; excellent writing skills and instinct for appropriate formats for varied needs; unfailing skill in researching and communicating accurate information; comfortable with social media analytics; ease with creative thinking, idea generation, brainstorming; competent in the use of personal computers and office software including word processing, spreadsheet applications, e-newsletter software, design software, document sharing, basic HTML and, social media management tools, etc.



Work Environment                                                                                                  

The work environment involves everyday discomforts typical of offices, with occasional exposure to outside elements.  Noise or physical surroundings may be distracting, but conditions are generally not unpleasant.  Employee may be required to work beyond normal business hours in response to attend evening meetings or complete work assignments. 



Physical and Mental Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions.


Physical Skills

Minimal physical demands are required to perform the work. Work effort principally involves sitting to perform work tasks, with intermittent periods of stooping, walking, and standing. Work requires some agility such as moving in or about construction sites or over rough terrain. There may also be some occasional lifting of objects such as office equipment or photocopy paper (up to 30lbs.).  When in the field, more physical skill may be required to accomplish the duties required.


Motor Skills

Duties are largely mental rather than physical, but the job may occasionally require minimal motor skills for activities such as moving objects, operating a telephone, personal computer and/or most other office equipment including word processing, filing and sorting of papers.


Visual Skills

Visual demands require constantly reading documents for general understanding and analytical purposes.

Application Procedure: 

This position will remain open until filled. Send your resume and cover letter to:

City Hall Personnel Office
93 Highland Avenue
Somerville MA 02143
Fax: 617-666-4426
TTY: 1-866-808-4851
Email: [email protected]

City of Somerville residents are especially encouraged to apply.

The City of Somerville is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, sex, religion, age, national origin, disability or any other protected category. Women, minorities, veterans, and persons with disabilities are encouraged to apply. Auxiliary aids and services, written materials in alternative formats, and reasonable modifications in policies and procedures will be provided to qualified individuals with disabilities free of charge, upon request.

Individuals with disabilities who need auxiliary aids and services for effective communication, written materials in alternative formats, or reasonable modifications in policies and procedures, in order to access the programs and activities of the City of Somerville or to attend meetings, should contact the City’s ADA Coordinator, Nency Salamoun, at 617-625-6600 x2323 or [email protected].

Full Time
$61,200.00 a year plus benefits
Application Start Date: 
Friday, December 7, 2018