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SOMERVILLE TO COMPETE IN “LIBRARY CHALLENGE” WITH ARLINGTON, BELMONT, LEXINGTON PUBLIC LIBRARIES

Initiated by Arlington Public Library, Challenge will be Based on which Community Sees Biggest Percentage Increase in Library Card Registration; Challenge Kicks Off Feb. 1

SOMERVILLE - Mayor
Joseph A. Curtatone and Somerville Public Library Director, Maria Carpenter,
announced today that the City of Somerville has accepted a "Library Card
Sign-Up Challenge" from the Town of Arlington and Arlington Public. The
Challenge, which will take place through the month of February and also
includes the Towns of Belmont and Lexington, proposes to reward the library
system that sees the greatest percentage increase in residents signing up for
library cards.  Prizes will be issued for
new cardholders, culminating in a Grand Prize of an e-book reader to one of the
new registrants.

"Library cards offer residents a gateway
to a world of information resources, learning tools, and possibilities," said
Somerville Library Director, Maria Carpenter. "Residents can grab a book, movie
or e-book; take a computer class; practice English; attend a lecture; take a
free creative writing class; meet up with friends in the new Teen Space;
research family history; get research assistance, and use online college test
and civil service preparation databases, among many other options.  We hope that this fun new challenge will give
residents who don't yet have a library card with us that extra push to
register!"

Throughout the Challenge, new
library card registrants and current card holders referring a friend will
receive incentives such as buttons, bracelets, pencils, bookmarks, and more
when they sign up. New card holders will also be entered in the grand prize
drawing of an e-book reader. In addition, new patrons may be entered in a
drawing hosted by local. Patrons who already have library cards can bring in a
friend to register for a card and also receive a prize.

"February's competition is the
start of Somerville's endeavor to register new library card holders. The
library plans to tie this into a yearlong outreach effort in different areas of
the community to obtain new library users," said Carpenter.  "As part of the Library and Schools' dual
strategy of providing seamless education services, the library and area schools
are partnering on this effort. So be sure to look for our announcements and
signs throughout the City about upcoming outreach events and patron incentives!"

Local businesses interested in
participating in the campaign, please contact Eileen Fontenot, eileenfontenot@gmail.com or
617-842-2278.

For more information about the
campaign visit www.somervillepubliclibrary.org.

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