CITY AIMS TO BRING CAVALIA'S 'ODYSSEO' NORTHEAST U.S. PREMIERE TO ASSEMBLY ROW

Cavalia

Inc. is applying for a permit that would allow up to a 12-week run at Assembly

Row with a target opening night of August 7 and an initial target run of eight

weeks, which could be extended based on ticket sales. The complex spectacle requires

a variety of city permits and Somerville officials are assisting show operators

to make sure all planning, permits and inspections required to ensure a safe

and enjoyable production are thoroughly completed. Assistance comes from

Somerville's Inspectional Services Division, Health Department, Department of

Traffic and Parking, Fire Department and Police Department.

"I

am excited that a world-class show such as Cavalia's Odysseo recognizes all that Somerville has to offer and wants to

bring their first show in the northeast to the city," Mayor Joseph A. Curtatone

said. "When Cavalia's original show came to the area, they chose Boston. Now

they want to choose Somerville, and we are working with them to ensure that

both area businesses and the community will benefit. Not only should local hotels,

restaurants and shops see significant new revenues, Cavalia will also be hiring

local construction crews as well as service staff for concessions and ticket

sales."

The

City of Somerville is also working with Cavalia, Inc. to obtain tickets from

non-sold-out performances later in the show's run so that Somerville senior

citizens, children and others who may not have the opportunity to purchase

tickets can enjoy the show. Opportunites for youths and other equestrian fans

to meet the horses close up, without attending a show, will also be offered.

The

three-pole, 125-foot high white big top tent that would rise over the 472,000-square

foot IKEA parcel at Assembly Row would cover 2,000 seats facing a 180-foot

stage where horses and performers would present what is billed as a "marriage

of equestrian arts, stage arts and high-tech theatrical effects." The

critically-acclaimed production is also considered the largest traveling show

in the world.

"The

immediate financial boost for our local businesses is of course significant,

but the impact this kind of exposure can have on over the long-term should not

be overlooked," said Mayor Curtatone. "Cavalia will run cross-promotions with

Somerville's restaurants and bars, and others will find

their own way to our businesses before and after shows-and those visitors will remember

the fantastic array of options they found here. Cavalia will introduce a whole

new array of patrons to our vibrant city."