Somerville Entrepreneur Network: DIY Market Research

Join us for our August Somerville Entrepreneur Network event! This month, hear from Myrna Greenfield, Boston-based marketing guru, present on "DIY Market Research to Improve Your Business Decisions."

 

Whether you’re launching a new business or product, planning to expand, or seeking financing, market research is essential, but it can be expensive. Fortunately, there are lots of free and low-cost tools and sources of information for Do-It-Yourself (DIY) market research. Find out what information you need, learn about which methods to use, and get resources and tips for trendspotting, conducting a competitive analysis, estimating market size and share, and understanding your customer. Myrna Greenfield is the Top Egg at Good Egg Marketing (https://goodeggmarketing.com/), a Boston-based marketing agency that specializes in working with farms and food-related businesses.

 

All entrepreneurs, small business owners, and aspiring founders are welcome to this event. Dinner will be served, and there will be plenty of time for networking and discussion.

 

The Somerville Entrepreneur Network is a collaboration between the Somerville Public Library and the City of Somerville Economic Development Department.