2026 World Cup
The 2026 FIFA World Cup is taking place in cities and countries across North America from June 11 to July 19, 2026. The City is sharing ways local businesses and community members can join the fun throughout the tournament.
Contact Information
Somerville invites local bars, cafes, restaurants, and other businesses to join the festivities by transforming into themed match-day viewing venues. Below, find tips and information on how your business can participate.
- Extend your business hours
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Somerville's Licensing Commission has approved extended hours for currently licensed Somerville restaurants and businesses to operate from 9 a.m. to 3 a.m., with alcohol service from 9 a.m. to 2 a.m., to accommodate patrons before and after games. Businesses may only serve alcohol if they already hold the required license.
Submit requests for extended operating hours through our online form with intended dates at least 24 hours prior to the first day of planned extended hours. There is no fee for this change and no limit to the number of dates you can request.
- Broadcasting games at your business
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Only establishments with active entertainment licenses are allowed to broadcast live sports, movies, and games. All licensed entertainment devices must be inside and facing into your business.
- Which streaming services should I use?
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In the U.S., businesses must show 2026 World Cup match-day coverage via FOX/FS1, which hold the exclusive English-language rights, and Telemundo/Universo, the official Spanish-language broadcasters—both airing all 104 matches live. Services such as YouTube TV, Fubo, or Peacock Premium may be used, but you must ensure the subscription permits commercial (not just residential) use.
- What should I avoid?
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Avoid presenting your event or promotion as “official” unless you have formal authorization from FIFA. You cannot use the official FIFA logo or emblems in your marketing. Watch parties must remain free of charge to be considered "public screenings." Ticketed events require explicit permission from FIFA.
- Want the City to highlight your public events?
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Highlight your business to incoming visitors by listing dining deals, and special offers. You can submit events to be featured on the City social media channels/ websites/ flyering by filling out this form or emailing economicdevelopment@somervillema.gov.
Questions?
Contact the Economic Development division at economicdevelopment@somervillema.gov or attend their weekly Small Business Virtual Office Hours on Thursdays 4 to 5 p.m. via Zoom.
Download a June calendar here.
Monday, 22 June 2026
- Norway v Senegal – Group I - New York New Jersey Stadium
- France v Iraq – Group I - Philadelphia Stadium
- Argentina v Austria – Group J - Dallas Stadium
- Jordan v Algeria – Group J - San Francisco Bay Area Stadium
Tuesday, 23 June 2026
- England v Ghana – Group L - Boston Stadium
- Panama v Croatia – Group L - Toronto Stadium
- Portugal v Uzbekistan – Group K - Houston Stadium
- Colombia v Congo DR – Group K - Guadalajara Stadium
Wednesday, 24 June 2026
- Scotland v Brazil – Group C - Miami Stadium
- Morocco v Haiti – Group C - Atlanta Stadium
- Switzerland v Canada - Group B – BC Place Vancouver
- Bosnia and Herzegovina v Qatar – Group B - Seattle Stadium
- Czechia v Mexico - Group A – Mexico City Stadium
- South Africa v Korea Republic – Group A - Estadio Monterrey
Thursday, 25 June 2026
- Curaçao v Côte d'Ivoire – Group E - Philadelphia Stadium
- Ecuador v Germany – Group E - New York New Jersey Stadium
- Japan v Sweden – Group F - Dallas Stadium
- Tunisia v Netherlands – Group F - Kansas City Stadium
- Türkiye v USA - Group D – Los Angeles Stadium
- Paraguay v Australia – Group D - San Francisco Bay Area Stadium
Friday, 26 June 2026
- Norway v France – Group I - Boston Stadium
- Senegal v Iraq – Group I - Toronto Stadium
- Egypt v IR Iran – Group G - Seattle Stadium
- New Zealand v Belgium – Group G - BC Place Vancouver
- Cabo Verde v Saudi Arabia – Group H - Houston Stadium
- Uruguay v Spain – Group H - Guadalajara Stadium
Saturday, 27 June 2026
- Panama v England – Group L - New York New Jersey Stadium
- Croatia v Ghana – Group L - Philadelphia Stadium
- Algeria v Austria – Group J - Kansas City Stadium
- Jordan v Argentina – Group J - Dallas Stadium
- Colombia v Portugal – Group K - Miami Stadium
- Congo DR v Uzbekistan – Group K - Atlanta Stadium
Sunday, 28 June 2026
- Match 73 – Group A runners-up v Group B runners-up - Los Angeles Stadium
Check out the list below for opportunities in Somerville where you can enjoy the World Cup games.
Visit FIFA's official website for all match times and additional information.
Ready to promote your business' extended hours or watch parties? Fill out this form to get started.
| Business | Dates and Times |
|---|---|
| Barra 23 Bow St. |
10 a.m. Opening Dates:
1 a.m. Closing Dates:
|
| Bonanza Bites 282 Beacon St. |
2 a.m. Closing Dates:
|
| Bronwyn 255 Washington St. |
9 a.m. Opening Dates:
3 a.m. Closing Dates:
|
| Cocolee 661 Assembly Row |
2 a.m. Closing Dates:
|
| El Potro 61 Union Square |
3 a.m. Closing Dates:
|
| Olde Magoun Saloon 518 Medford St. |
3 a.m.. Closing Dates:
|
| Samba 608 Somerville Ave. |
10 a.m. Opening Dates:
3 a.m. Closing Dates:
|
| Somerville Sports Club 203 Somerville Ave. |
10 a.m. Opening Dates:
12 a.m. Closing Dates:
1 a.m. Closing Dates:
2 a.m. Closing Dates:
|
| Tony C's 699 Assembly Row |
9 a.m. Opening Dates:
3 a.m. Closing Dates:
|
The Somerville Chamber of Commerce, in collaboration with local business districts, community partners, and municipal stakeholders, is pleased to present a series of free, family-friendly soccer public viewing parties across Somerville, Massachusetts.
These events will bring together residents, businesses, and visitors to celebrate soccer through inclusive, community-centered programming that supports local economic activity and reflects Somerville’s diverse global communities.
Event Overview
The Somerville Soccer Viewing Party Series will consist of outdoor public viewing events. Each event will feature:
- Large-scale outdoor LED screens for live match viewing
- Multilingual broadcast access, including:
- Portuguese-language radio broadcast (Nossa radio is a Somerville company)
- English-language televised broadcast
- Spanish-language televised broadcast for Spanish-speaking matches
- Local food vendors and restaurants
- Family-friendly activities and cultural programming
- Live music and/or DJs featuring local artists
The series is designed to be accessible, welcoming, and culturally responsive, with intentional alignment to the communities represented across Somerville.
Click on the links below for locations and to register to attend:
- July 7, 3-7 p.m.
- Where: Capuano School, Glen Field, 150 Glen St.
- July 9, 3-7 p.m.
- Where: 260 Elm. St.
- July 19, 2-7 p.m.,
- Where: Union Square Plaza
SomerCup is a community-wide soccer tournament co-hosted by Somerville Recreation and the Office of Immigrant Affairs. Games will take place in July at Dilboy Stadium (110 Alewife Brook Parkway) and are being planned for community members, including residents, businesses, organizations, and city staff, from children to adults:
- Sunday, July 12, 12 to 5 p.m.: Kindergarten to Grade 4
- Monday, July 13, 5 to 10 p.m.: Adults (ages 18 and up)
- Friday, July 17, 1:30 to 5 p.m.: Grades 5 to 8 and 9 to 12
Register individually or as a team (8 to 10 players) now through Monday, July 6 at bit.ly/somercup.
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