Somerville's Guide for the 2026 World Cup

Somerville invites local bars, cafes, restaurants, and other businesses to join the festivities by transforming into themed match-day viewing venues. Below, find tips and information on how your business can participate. 

Extend your business hours

Somerville's Licensing Commission has approved extended hours for currently licensed Somerville restaurants and businesses to operate from 9 a.m. to 3 a.m., with alcohol service from 9 a.m. to 2 a.m., to accommodate patrons before and after games. Businesses may only serve alcohol if they already hold the required license. 

Adjust your operating hours by emailing licensing@somervillema.gov with your intended dates at least 24 hours prior to the first day of planned extended hours. There is no fee for this change and no limit to the number of dates you can request.

Broadcasting games at your business

Only establishments with active entertainment licenses are allowed to broadcast live sports, movies, and games. All licensed entertainment devices must be inside and facing into your business.

Which streaming services should I use?

In the U.S., businesses must show 2026 World Cup match-day coverage via FOX/FS1, which hold the exclusive English-language rights, and Telemundo/Universo, the official Spanish-language broadcasters—both airing all 104 matches live. Services such as YouTube TV, Fubo, or Peacock Premium may be used, but you must ensure the subscription permits commercial (not just residential) use.

What should I avoid?

Avoid presenting your event or promotion as “official” unless you have formal authorization from FIFA. You cannot use the official FIFA logo or emblems in your marketing. Watch parties must remain free of charge to be considered "public screenings." Ticketed events require explicit permission from FIFA.

Want the City to highlight your public events?

Highlight your business to incoming visitors by listing dining deals, and special offers. You can submit events to be featured on the City social media channels/ websites/ flyering by filling out this form or emailing economicdevelopment@somervillema.gov.

Questions? 

Contact the Economic Development division at economicdevelopment@somervillema.gov or attend their weekly Small Business Virtual Office Hours on Thursdays 4 to 5 p.m. via Zoom.

Below, find a map of locations in Somerville where you can enjoy the World Cup games. Note: this map is updated regularly and may not show every location, so check back often!

Visit FIFA's official website for all match times and additional information.

[MAP PLACEHOLDER]

Ready to promote your business' watch party? Fill out this form to get started. 

SomerCup 2026 is a community-wide soccer tournament co-hosted by Somerville Recreation and the Office of Immigrant Affairs. Games will take place in July and are being planned for community members from children to adults. Check back soon for details and how to sign up to play.